chris bird
Story teller, problem solver. In an era of expanding AI capabilities creative thinking is our super power.
(My philosophy)
(01)
There Are no
Bad ideas…
My design philosophy is, above all, adaptable and collaborative but read on to see my general process
(
Step 1
)
Understand
For me understanding is at the heart of every project. I take the time to fully understand the brand, audience, and campaign objectives. This means diving into client briefs, analyzing competitors, and identifying key insights that will shape the creative direction. By defining the core problem, I ensure that my designs always serve a clear purpose.
(
Step 2
)
Brainstorm
With a solid foundation in place, I move into broad concepts. This is where I go for it, giving me the opportunity to really express myself. Freedom to have 'bad ideas' at this stage allows us to push creative boundaries and uncover unexpected solutions. The goal is to generate a mass of ideas and find, excuse the pun, the diamond in the rough.
(
Step 3
)
Refine
From the initial ideas, I then take into account step 1 to refine and develop the strongest directions. This involves narrowing down concepts, experimenting with typography, color, layout, and ensuring the work aligns with strategic goals. I also seek feedback from peers and clients to ensure that the work is hitting its intended mark.
(
Step 4
)
Create
With a clear creative direction, it's time bring the design to life. Whether it’s building a visual identity, designing campaign assets, or crafting digital experiences, this is where the ideas become tangible. I work across a range of tools, from Adobe Creative Suite to Figma, ensuring pixel-perfect execution with a keen eye for detail.
(
Step 5
)
Review
Here I make sure to evaluate the work. Does it meet the brief? Will it engage the target audience? This includes refining details and testing usability for digital projects. Now step 4 and 5 can often be repeated until the client and creative vision align, but I find clear and honest communication throughout the process can mitigate this.
(
Step 6
)
Produce
Once approved, I either ensure clean handover to an artworking team or execute myself. I ensure everything is optimized, and ready to make an impact in the real world. Each project is different, but this process keeps my work focused, strategic, and creatively ambitious. I aim to tell stories, build brands, and connect with audiences in meaningful ways.
(What I do)
(02)
Specialties
All singing, all dancing. My creative practice covers a range of specialties.
Areas of
focus
Digital design
Branding
Illustration
Animation
Art direction
Creative strategy
Software
skills
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro
chris bird
Story teller, problem solver. In an era of expanding AI capabilities creative thinking is our super power.
(My philosophy)
(01)
There Are no
Bad ideas…
My design philosophy is, above all, adaptable and collaborative but read on to see my general process
(
Step 1
)
Understand
For me understanding is at the heart of every project. I take the time to fully understand the brand, audience, and campaign objectives. This means diving into client briefs, analyzing competitors, and identifying key insights that will shape the creative direction. By defining the core problem, I ensure that my designs always serve a clear purpose.
(
Step 2
)
Brainstorm
With a solid foundation in place, I move into broad concepts. This is where I go for it, giving me the opportunity to really express myself. Freedom to have 'bad ideas' at this stage allows us to push creative boundaries and uncover unexpected solutions. The goal is to generate a mass of ideas and find, excuse the pun, the diamond in the rough.
(
Step 3
)
Refine
From the initial ideas, I then take into account step 1 to refine and develop the strongest directions. This involves narrowing down concepts, experimenting with typography, color, layout, and ensuring the work aligns with strategic goals. I also seek feedback from peers and clients to ensure that the work is hitting its intended mark.
(
Step 4
)
Create
With a clear creative direction, it's time bring the design to life. Whether it’s building a visual identity, designing campaign assets, or crafting digital experiences, this is where the ideas become tangible. I work across a range of tools, from Adobe Creative Suite to Figma, ensuring pixel-perfect execution with a keen eye for detail.
(
Step 5
)
Review
Here I make sure to evaluate the work. Does it meet the brief? Will it engage the target audience? This includes refining details and testing usability for digital projects. Now step 4 and 5 can often be repeated until the client and creative vision align, but I find clear and honest communication throughout the process can mitigate this.
(
Step 6
)
Produce
Once approved, I either ensure clean handover to an artworking team or execute myself. I ensure everything is optimized, and ready to make an impact in the real world. Each project is different, but this process keeps my work focused, strategic, and creatively ambitious. I aim to tell stories, build brands, and connect with audiences in meaningful ways.
(What I do)
(02)
Specialties
All singing, all dancing. My creative practice covers a range of specialties.
Areas of
focus
Digital design
Branding
Illustration
Animation
Art direction
Creative strategy
Software
skills
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro
chris bird
Story teller, problem solver. In an era of expanding AI capabilities creative thinking is our super power.
(My philosophy)
(01)
There Are no
Bad ideas…
My design philosophy is, above all, adaptable and collaborative but read on to see my general process
(
Step 1
)
Understand
For me understanding is at the heart of every project. I take the time to fully understand the brand, audience, and campaign objectives. This means diving into client briefs, analyzing competitors, and identifying key insights that will shape the creative direction. By defining the core problem, I ensure that my designs always serve a clear purpose.
(
Step 2
)
Brainstorm
With a solid foundation in place, I move into broad concepts. This is where I go for it, giving me the opportunity to really express myself. Freedom to have 'bad ideas' at this stage allows us to push creative boundaries and uncover unexpected solutions. The goal is to generate a mass of ideas and find, excuse the pun, the diamond in the rough.
(
Step 3
)
Refine
From the initial ideas, I then take into account step 1 to refine and develop the strongest directions. This involves narrowing down concepts, experimenting with typography, color, layout, and ensuring the work aligns with strategic goals. I also seek feedback from peers and clients to ensure that the work is hitting its intended mark.
(
Step 4
)
Create
With a clear creative direction, it's time bring the design to life. Whether it’s building a visual identity, designing campaign assets, or crafting digital experiences, this is where the ideas become tangible. I work across a range of tools, from Adobe Creative Suite to Figma, ensuring pixel-perfect execution with a keen eye for detail.
(
Step 5
)
Review
Here I make sure to evaluate the work. Does it meet the brief? Will it engage the target audience? This includes refining details and testing usability for digital projects. Now step 4 and 5 can often be repeated until the client and creative vision align, but I find clear and honest communication throughout the process can mitigate this.
(
Step 6
)
Produce
Once approved, I either ensure clean handover to an artworking team or execute myself. I ensure everything is optimized, and ready to make an impact in the real world. Each project is different, but this process keeps my work focused, strategic, and creatively ambitious. I aim to tell stories, build brands, and connect with audiences in meaningful ways.
(What I do)
(02)
Specialties
All singing, all dancing. My creative practice covers a range of specialties.
Areas of
focus
Digital design
Branding
Illustration
Animation
Art direction
Creative strategy
Software
skills
Figma
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro