We created look and feel mood-boards drawing inspiration from brands like Hermes and Davidson London. To pull together a premium look, we avoided direct product shoots.

In order to maintain a consistent look and feel with the John Lewis website large white boxes alongside brand font are used to house offers, however this didn’t leave much space for imagery.

To combat this we utilised macro shots with a loose connection to the offer type. This allowed us to create an abstract look providing a premium brand feel within the minimal space available.

Art direction including sourcing the imagery and placement followed by production of key visuals. Key visuals and style were used to roll out offers in store and online across Q4 of 2024.