Pizza Hut
A fresh look for fresh lunch deals
(Studio)
Team ITG
(Year)
2023
(Role)
Design
Feeling
Hungry?
Creating a line of meal deal posters targeting a younger audience.
Utilised Pizza Hut's new brand direction to explore the use of illustration alongside 'hypnotic' backgrounds.
We looked at the interaction of these elements with product images aswell as exploring a new font style.
Taking inspiration from brands like KFC, a key element of this project was using edgier graphics than the typical branding without going over the top and alienating the target audience.
The Results
The posters were successfully rolled out throughout Q3 resulting in the lunch offer and creative being extended for another quarter.
Pizza Hut
A fresh look for fresh lunch deals
(Studio)
Team ITG
(Year)
2023
(Role)
Design
Feeling
Hungry?
Creating a line of meal deal posters targeting a younger audience.
Utilised Pizza Hut's new brand direction to explore the use of illustration alongside 'hypnotic' backgrounds.
We looked at the interaction of these elements with product images aswell as exploring a new font style.
Taking inspiration from brands like KFC, a key element of this project was using edgier graphics than the typical branding without going over the top and alienating the target audience.
The Results
The posters were successfully rolled out throughout Q3 resulting in the lunch offer and creative being extended for another quarter.
Pizza Hut
A fresh look for fresh lunch deals
(Studio)
Team ITG
(Year)
2023
(Role)
Design
Feeling
Hungry?
Creating a line of meal deal posters targeting a younger audience.
Utilised Pizza Hut's new brand direction to explore the use of illustration alongside 'hypnotic' backgrounds.
We looked at the interaction of these elements with product images aswell as exploring a new font style.
Taking inspiration from brands like KFC, a key element of this project was using edgier graphics than the typical branding without going over the top and alienating the target audience.
The Results
The posters were successfully rolled out throughout Q3 resulting in the lunch offer and creative being extended for another quarter.