Performed a brand audit and met with key stakeholders to understand the positioning and future goals of the business. Aligned this with market research to create several strategic creative concepts.

Settled on the concept of SEON based around clients love of etymology. We built a logo mark based around ancient filipino symbols for creativity combined with a DNA helix as a nod to the companies previous name ‘The innovation and creativity lab’. This was paired with a deep dive into colour psychology of SEON’s target audience ending in the implementation of a deep purple palette.

The use of bright pops of colour alongside abstract imagery to stand out in a corporate environment is balanced by heavy and professional, sans serif typography.

The Results

Armed with a new cohesive visual language SEON won best digital consultancy at the surrey business awards. The new branding helping it stand out in an increasingly corporate landscape. Produced comprehensive guidelines for future designers and web developers. Allowing for the creation of cohesive assets across all future touch-points.